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Recent News and Events: Advertising Consumer Effectiveness Internet


Gartner Says Telecom Carriers Are Well Placed to Win Advertising Revenue if They Overcome Key Challenges (CRM Today)

Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile advertising market alone will be worth over $12 billion by 2011 but advised carriers that they will need to rise to some key challenges if they are to realize their advertising ambitions.

Mobile Advertising Worth $12 Billion by 2011 - Report (Cellular-News.com)

Telecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner.

Mobile ad campaigns increase brand metrics: research (eyefortravel.com)

Mobile advertising can be an effective medium for raising brand metrics throughout the purchase funnel, according to research company Dynamic Logic.

Intel's Growth Focused On Digital TV, Internet Advertising (InformationWeek)

Pairing integrated processors with media partnerships could help the chipmaker tap into the $51.1 billion Internet advertising market predicted for 2012.

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