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Recent News and Events: Advertising Effectiveness Research


Value Of Direct-to-consumer Drug Advertising Oversold, Study Finds (Science Daily)

In the first-ever controlled study measuring the effectiveness of pharmaceutical direct-to-consumer advertising, researchers found only a modest effect on drug sales. In some cases, DTCA had no effect at all.

Interspace Airport Advertising Offers New Digital Showcase to RDU International Travelers (PR Newswire via Yahoo! News)

Visitors to Raleigh-Durham International Airport will soon be greeted by a new digital showcase highlighting the Triangle's growth, hospitality, culture, Southern cuisine, education and business climate the moment they step off the aircraft.

Based Solely on Olympics Ads, McCain Wins (AdWeek)

NEW YORK If the outcome of the November general election were based solely on the impact of the candidates' Olympics ads, John McCain would defeat Barack Obama, according to research just out from Nielsen IAG.

Balihoo Launches Marketer Edition, Enabling National Brands to Centralize Local Marketing Efforts (Marketwire via Yahoo! Finance)

Balihoo, the leading provider of advertising productivity tools that dramatically streamline the media buying process across all media types, announced today the launch of Balihoo Marketer Edition.

Websites of Interest: Advertising Effectiveness Research


advertising effectiveness research

Advertising Effectiveness Pre-testing. Advertising is important for the success of a business but it carries a hefty price tag. Before you purchase your media plan, it is wise to ...

Insightrix Research - Advertising Effectiveness

A business to business and consumer market research agency, for customer satisfaction, evaluation, new product development, segmentation and branding within ICT, construction ...

Redshift Research - Audience & Advertising Effectiveness

SCR a full-service business and consumer market research and consulting organization. ... Welcome to SCR, where research services provide precise information for our commercial and ...

Advertising Effectiveness Evaluation: Strategic Consumer Research

Research advertising effectiveness and issues in Advertising at the Questia.com online library ... Generated from local file. Cache size:400 (not visible in beta/prod

Advertising Effectiveness - Research and Read Books, Journals ...

ARF PowerSearch. PowerSearch – the industry’s most powerful search for research on advertising and marketing effectiveness. Read More

The ARF, Advertising Research Foundation - Home

... but more importantly, it will cast the issues anew and hopefully catalyze a dialog about how we learn together to help advance the field of Advertising Effectiveness research and ...